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Wednesday, November 8 • 11:10am - 11:50am
FEATURED PANEL: Brand Drives Product Development

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With deep expertise in product development, product management, brand positioning and industry marketing, the technology-inspired panelists will take you on a journey that illustrates the power of a fully integrated process flow.  From product inception, development and management to go-to-market strategies that scientifically identify customer behaviors, this session highlights how the entire flow determines brand value and influences buyer engagement.

*The Peters Group organized this esteemed panel discussion.
Moderators
avatar for Ted Finch

Ted Finch

CEO, Chanimal
Ted Finch is the CEO of Chanimal (the #1 hi-tech marketing website in the world for 21 years). His 400+ consulting clients include Apple, Intel, Adobe, IBM, Sony, Citrix, HP, Canon, Autodesk, 3M, Dell, Disney, AOL, Lotus, Boeing, etc. He was the Sr. VP Marketing at Motorola / Metrowerks... Read More →

Speakers
avatar for Barbary Brunner

Barbary Brunner

CEO, Austin Technology Council
Prior to joining the Austin Technology Council as CEO, Barbary Brunner’s 25-year career has included senior executive roles at worldwide leading technology brands and a successful strategy and organizational development consultancy. Past positions include Chief Marketing Officer... Read More →
avatar for Christian Goy

Christian Goy

Co-founder, Managing Director, Behavioral Science Lab
Christian Goy, co-founder and managing director of Behavioral Science Lab, started his career in strategic planning on both the client and agency side, where he developed a love for consumer insights. The lack of substantial data showing why consumers make the purchase decisions they... Read More →
avatar for Kimberly Storin

Kimberly Storin

Vice President, Marketing, IBM Cognitive Systems
Kimberly Storin is a high tech marketing executive with a focus on re-architecting and transforming brands. She has deep expertise across all facets of marketing including research, product branding, creative services, social media, demand generation, advertising and media, public... Read More →

Wednesday November 8, 2017 11:10am - 11:50am CST
Main Stage
  FEATURED OPEN Track: Dev Talk

Attendees (57)